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Privacy Policy

Last Updated/Effective Date:  10/20/23 

This Privacy Policy (“Policy”) describes the personal information collected by or on behalf of the Terra Foundation for American Art (“Foundation,” “we,” “us,” or “our”) in connection with our services, including through the website and any other websites under the control of the Terra Foundation for American Art (collective, the “Site”), however the Site is accessed and/or used, whether via personal computers, mobile devices, or otherwise, and other interactive features, applications (including mobile applications), or downloads that are operated by the Foundation that are made available by us, and how personal information is used, protected and shared. If you have questions or concerns about this Policy, please contact us as set forth below. 

Privacy laws and guidelines are part of a constantly changing environment. We reserve the right, at our discretion, to change, modify, add, or remove portions of this Policy at any time. All changes will be effective immediately upon posting to the Site. Material changes will be conspicuously posted on the Site or otherwise communicated to you. 

If you use the Site, you must comply with our Terms of Use (“Terms”), available here. 

We Collect Data You Provide 

Personal Information. You can visit the Site without sharing personal information, but use of certain Site features (e.g., to sign up for our mailing lists or to submit  an event) requires you to provide personal information. We will collect any personal information from or about you that you choose to share with us, which may include your name, email address, mailing address and telephone number. We will use your personal information to process your event submissions, to communicate with you in connection with the same, and to otherwise provide you with information and communications that you request or that we believe are relevant or may be of interest to you, subject to applicable laws and the terms of this Policy. If you provide your telephone number to us, you consent to receiving telephone calls from us at that telephone number. 

Mailing Lists. If you sign up for our mailing lists or otherwise opt in to receive communications from us, you will need to submit your name and email address. We will use this information to provide you with promotional and other electronic communications regarding the Foundation. You may opt out of receiving promotional emails from us at any time by following the unsubscribe instructions contained in the applicable email. We may use third-party providers to deliver communications to you and we encourage you to review any such third-party providers’ privacy policies. 

Feedback. When you provide comments or feedback about our Site, the content on the Site or our services (“Feedback”), we will not treat that Feedback as confidential and we may use that Feedback for any purpose in our sole discretion so long as it does not personally identify you. Feedback will be used without attribution or compensation to you. 

Data Automatically Collected 

We automatically collect data about how you use and interact with our Site which we use to improve our Site and measure its performance. We may share such usage data with third parties or reproduce it in publications on an aggregated and anonymized basis. 

We may combine information gathered from the Site and information that we have received, gathered, acquired, or stored from other sources, both information collected offline by the Foundation and information received from third parties—including information that currently exists in our files—into a single customer record. We also use and/or combine information that we collect offline or receive from third-party sources (e.g., contact information from government funders or grantor information) to edit, enhance, and/or check the accuracy of your customer record. 

Cookies & Other Tracking Technologies. 

For information about how we use cookies and your choices, please see our Cookie Policy here. 

Do Not Track 

We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place. 

How We Use Personal Information. 

We use the information we learn from you to help us personalize and continually improve your experience on the Site. We use your personal information in the following ways: 

  • For editorial purposes; 
  • Responding to your inquiries; 
  • Communicating with you about your account or transactions with us and sending you information about features on our Site or about the Foundation; 
  • Communicating with you about changes to our policies; 
  • Sending you newsletters, mailings, and information about programs, initiatives, activities, and events by email or another medium; 
  • Event or program registration; and 
  • Performing statistical, demographic, and marketing analyses of users of the Site and their usage patterns. 

How We Share Your Information 

The Foundation adheres to the highest standards of ethical practices in all our operations and is dedicated to protecting the privacy of all visitors to our Site. Except as disclosed below, we don’t sell, barter, give away, rent, or permit anyone outside the Foundation to use or access your personal information and in all cases we only share your personal information where it is in the legitimate interest of furthering the philanthropic aims of the Foundation. 

We occasionally use independent contractors and third-party agents, affiliates, and partners to perform functions such as marketing, analytics, providing customer service, etc., on our behalf. These entities have access to the personal information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of any personal information collected from the Site. They are restricted from using, selling, distributing, or altering this data in any way other than to provide the requested services to the Foundation. 

We may also occasionally share your personal information with our organizational and funding partners, grantees, or co-sponsors of our programs, activities, initiatives, and events from time to time. We endeavor to share your personal information only with partners, grantees, and co-sponsors who will respect your personal information. Although our treatment of your personal information is governed by this Privacy Policy, our partner or co-sponsor’s treatment of your personal information will be governed by the partner or co-sponsor’s privacy policy. You may withdraw your consent to our sharing of your personal information with partners and co-sponsors at any time by following the opt-out process described below. 

We may also use or disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Site; (b) protect and defend our rights or property, the Site, or our users; and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, our agents, or the users of the Site or the public. 
In the event the Foundation is the subject of a change of control or in the event the Site changes ownership, in whole or in part, or in the event of a bankruptcy, receivership or a similar transaction, we may provide personal information to the subsequent owner(s). 

Social Media 

We are active on social media, including Facebook, YouTube, X, TikTok and Instagram (“Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Site and our Social Media pages any comments or content that you post on our Social Media pages. Your use of Social Media is governed by the privacy policies and terms of the providers that own and operate those websites and not by this Policy. We encourage you to review those policies and terms. 

Retention of Personal Information 

We will keep personal information for the period necessary to fulfil the purposes described in this Policy, unless a longer retention period is permitted or required by law. 

Use and Disclosure of Non-Personal Information 

The Foundation may collect, use, share, transfer and otherwise process de-identified and aggregated information that it receives or creates for any purposes in its sole discretion, in compliance with applicable laws. The Foundation is the sole and exclusive owner of such de-identified and aggregated information, including if the Foundation de-identifies personal information so that it no longer considered personal information under applicable data protection laws. 

Data Security 

We use commercially reasonable technical and organizational measures to help secure personal information against loss, misuse, and alteration appropriate to the type of personal information processed. If a breach of your personal information occurs, we will notify you of the breach if required under applicable law. 


Third-Party Websites 

The Site may link to, or be linked to, websites not controlled by us. We are not responsible for third-parties’ privacy policies or practices. This Policy does not apply to any third-party websites or to any data that you provide to third parties. You should read the privacy policy for each website that you visit. 

Children’s Information 

We do not knowingly collect, use, or share personal information from children under 13. If a parent or legal guardian learns that their child provided us with personal information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such personal information. 

Individuals Located in the European Union, European Economic Area, and the United Kingdom 

The purpose of this section is to provide information and additional provisions that apply regarding the Foundation’s processing of personal data of persons located in the European Union (“EU”), European Economic Area (“EEA”), and United Kingdom (“UK”) in accordance with the EU General Data Protection Regulation 2016/679 and the UK General Data Protection Regulation (collectively referred to herein as the “GDPR”). THIS SECTION ONLY APPLIES TO YOU IF YOU ARE LOCATED IN THE EU, EEA, OR UK. In the event of a conflict between this section and the remainder of the Policy, this section shall control for those persons located in the EU, EEA, or UK. The terms “personal data”, “processing”, and “automated decision” have the same meanings set forth under the GDPR. 

Legal Basis for Processing. When the Foundation processes your personal data, it has a legal basis for doing so as required under GDPR. The Foundation will only process your personal data if: (i) it has received your express opt-in consent for such processing, (ii) the processing is necessary for performance of a contract, (iii) the processing is necessary for a legal obligation to which the Foundation is subject, (iv) the processing is necessary to protect the vital interests of the data subject, (v) the processing is necessary for a task carried out in the public interest, or (vi) if the Foundation or a third party has a legitimate interest that is not overridden by the interests or fundamental rights and freedoms of the data subject. 

Marketing. The Foundation does not process personal data for the purpose of marketing without first obtaining your express, opt-in consent or having a legitimate interest for doing so. You have the right to object to the processing of personal data for marketing purposes at any time by contacting us as set forth below. 

Special Category Personal Data. “Special Category Data” is any data that reveals your racial or ethnic origin, political opinions, religious, moral or philosophical beliefs, trade union membership, political views, the processing of genetic data, biometric data for the purpose of identifying a person, and data concerning health or a person’s sex life and/or sexual orientation. The data the Foundation collects and processes does not qualify as Special Category Data, and the Foundation does not intend to collect any Special Category Data from you. Please refrain from sending us any Special Category Data. 

Automated Decision Making. The Foundation does not make any automated decisions on your behalf or about you without first obtaining your express, opt-in consent. In the event we secure your consent to do so, you have the right to object to the processing of personal data via automated decision making at any time by contacting us as set forth below. 

Transfer to Third Parties and Countries. Personal data that we collect or receive may be transferred to and/or processed by third parties that are located outside of the EU, EEA, or UK, some of which EU, EEA and UK authorities may not consider to have an adequate level of protection for personal data. The Foundation will only transfer data subject’s personal data to third-parties located outside of the EU, EEA, and UK when it has ensured appropriate safeguards for such personal data through use of the standard contractual clauses or other approved methods by the EU, EEA, and UK. 

You may request a copy (which may be provided as a summary) of any such appropriate safeguards or seek inquiries regarding such safeguards by contacting us as set forth below. We will respond to your request or inquiry within a reasonable period of time. 

We hold your information and use it as described in this Policy and will use reasonable measures to ensure that your personal information is only transferred to third parties who also maintain at least the standard of protection required under the GDPR. 

Individual Rights. The GDPR provides certain rights to individuals in relation to their personal data. Accordingly, you may have some or all of the rights set forth below, although some exceptions apply, and we will comply with any requests made relating to the following rights to the extent required by applicable law: 

  • Right of Access – The right to be informed of and request access to the personal data we process about you, including, in certain circumstances, a right to know what personal information the we collected, or disclosed about you, including the specific pieces of personal information held 
  • Right to Erasure – The right to request deletion of your personal data 
  • Right to Withdraw Consent – The right to withdraw your consent for the Foundation processing your personal data 
  • Right to Rectification – The right to request that we amend or update inaccurate or incomplete personal data 
  • Right to Restrict Processing – The right to request that we temporarily or permanently stop processing all or some of your personal data. 
  • Right to Object – The right to object to the Foundation processing your personal data, such as for direct marketing purposes. 
  • Right to Data Portability– The right to request a copy of your personal data in electronic format and request that we send such personal data to another party 
  • Right to Lodge a Complaint – The right to lodge a complaint with the applicable supervisory authority 

To exercise any of your rights as described in this section, you may submit your request to us by contacting us as set forth below. If you have any questions about your privacy, your rights and choices, or how to exercise them, please contact us with your request. 

Contacting Us 

If you have any questions or requests regarding this Policy, if you would like to change your preferences, if you no longer wish to receive email updates from the Foundation, or if you believe the Foundation has erroneous or incomplete information about you, please contact us using the information below. 

Terra Foundation for American Art 

120 East Erie Street 
Chicago, Illinois 60611, USA 
+1 312 664 3939 

121 rue de Lille 
75007 Paris, France 




Last Updated/Effective Date:  10/27/2023 

This Cookie Policy (“Policy”) applies to all websites (each a “Site”) of the Terra Foundation for American Art (“Foundation,” “us,” “we,” “our”). 

This Policy describes the practices that the Foundation follows when collecting information through the use of cookies and similar technologies on our Sites. Please be advised that, to the extent you access any of our Sites from the European Economic Area and accept our use of cookies, any information we collect from cookies will be transferred to the United States. Please see our Privacy Policy for more information. 

We may change this Policy at any time. Please take a look at the Last Updated/Effective Date of this Policy (above) to see when this Policy was last revised. Any changes in this Policy will become effective when we make the revised Policy available on or this Site. 

If you have comments or questions about this Policy, please contact us as set forth below. 

What is a Cookie? 

We use cookies, web beacons, and other tracking technologies when you visit the Site. A cookie is a text file that contains small amounts of data downloaded to your device when you visit a web site. A cookie is sent back to the web site on each subsequent visit or to another web site that recognizes that cookie. Cookies enable a website to recognize your computer, mobile, or other device. As with most other websites, we place cookies on your device to understand more about your visit and help us enhance your experience. You can find more information about cookies at: Web beacons are small graphics on a webpage that monitor your activity when viewing a webpage. 

Cookies We Use 

We will use cookies to: 

  • Remember your username and password for future visits so that log-in is easier and faster; and 
  • Measure how many people use the Site, and how they use it, so that we can make improvements and may keep it running quickly and efficiently; 

Performance/Statistics Cookies 

We use Google Analytics and Matomo Analytics to collect and process information about your use of the Site. These analytics providers set cookies on your browser or device, and then your web browser will automatically send information to Google and Matomo. 

To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites. For more information about Matomo Analytics, visit Matomo’s Privacy Policy. 

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Site, and will not be able to monitor its performance. 

Functional Cookies 

These cookies allow our Site to collect information about your choices, such as storing your login information. Although the information collected by these cookies does not personally identify you, these cookies may be able to identify you when combined with other data because they track certain ISP information for your settings. They do not gather information about you that could be used for advertising or tracking where you have been on the Internet. 

How Long Do Cookies Last and How Do I Manage Cookies? 

A cookie can either be a “session” cookie or a “persistent” cookie. Session cookies exist only for so long as you are visiting the applicable website and are typically deleted within thirty (30) minutes or removed when you exit your web browser, whichever is longer. 

Persistent cookies exist for a set period of time, for example, up to two (2) years. Each time you visit a website that has implemented a persistent cookie, the persistent cookie is renewed and that cookie will remain active until its predetermined expiration date. You can restrict or block cookies that are set by the Site (or any other site on the Internet) by adjusting your browser settings. 

When you visit our Site, you are notified of the use of cookies and asked to provide your consent for cookies. You can change your consent preferences regarding the use of cookies by accessing your Privacy Settings. You may visit to obtain more information regarding cookies, how to adjust the cookie settings on various browsers, and how to delete cookies from your computer. 

Find out how to manage cookies on popular browsers below: 
Google Chrome: Google Chrome Support 
Microsoft Edge: Microsoft Edge Support 
Mozilla Firefox: Firefox Support 

Contacting Us 

If you have any questions or requests regarding this Policy, please contact us using the information below. 

Terra Foundation for American Art 

120 East Erie Street 
Chicago, Illinois 60611, USA 
+1 312 664 3939 

121 rue de Lille 
75007 Paris, France